VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.

We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.

Contribute to Something that Matters

At VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!

Do Some Amazing Work

Our portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help. View our portfolio!

Help to Shape a Great Culture

We're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd. Meet our team!

Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us. View our Vision Points!

Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we're not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.

Enrollment Marketing Consultant

Remote

Full Time

Experienced

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Opportunity

Works in the trenches with VisionPoint’s college and university partners—co-creating or stewarding data-driven enrollment marketing solutions, sharing actionable sector insights, and making real-time adjustments to shifting institutional and market dynamics—while ensuring full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization. Success is measured by year-over-year revenue growth of the assigned client portfolio, driven by demonstrable enrollment results, high client satisfaction, and proactive renewal and expansion of services and consultative selling.

The EMC will act as a consultative business partner, using their expertise in enrollment marketing, performance analysis, consulting, and relationship management to set strategic direction for clients. The goal is to create loyal clients ("raving fans"), ultimately leading to identifying opportunities for sales, expansion, and renewals. Account Executives are experienced, proven enrollment marketers, a client’s go-to trusted resource for problem-solving, leveraging SME knowledge to turn client challenges into VisionPoint solutions.

What You’ll Do

Account Maintenance

Serve as a trusted, strategic advisor for assigned client accounts, ensuring every initiative ladders to the client’s business and enrollment goals while reinforcing VisionPoint’s promise to make life easier.
- This includes translating campaign data into evaluations of performance.
Own the client experience end-to-end—taking full accountability for satisfaction, expansion, renewals, and referrals through clear, straightforward communication and proactive problem-solving.
Establish project vision and empower strategists and other subject-matter experts to craft thoughtful, data-backed solutions that drive measurable results.
Lead execution as the executive project sponsor, partnering with the Client Success Manager to keep teams aligned, momentum high, and deliverables on track.
Make timely, well-reasoned decisions on enrollment-marketing needs—across media, SEO, brand positioning, creative, and web—balancing persistence with empathy for client constraints.
Anticipate and resolve issues collaboratively, turning challenges into opportunities for smarter solutions and stronger relationships.
Consult on and guide development of milestone presentations and represent VisionPoint with polish and confidence—virtually or in person—especially when engaging senior leadership.
Leverage, partner, and collaborate with SMEs to translate client pain points into innovative, growth-oriented recommendations that build long-term trust.
Monitor the relevant news and events of assigned clients (i.e. Google alerts) to further enhance ability to serve as strategic consultants.

Account Growth

Cultivate relationships at every level of the institution—serving as a consultative business and enrollment marketing partner who steers projects from vision through execution and ultimately drives account expansion.
Own proposal development end-to-end: partner with internal teams to scope solutions, craft cost estimates, and shepherd each opportunity through the full sales cycle—demonstrating Accountability and Direct & Straightforward communication at every step.
Support Business Development with discovery calls and pitch presentations, bringing firsthand client insights and a Solutions-Driven mindset to win new opportunities.
Monitor industry trends (higher ed and marketing) and deliver thoughtful, strategic perspective—keeping both VisionPoint and our clients ahead of the curve.
Maintain a relentless focus on opportunity spotting and value creation, ensuring our work not only meets objectives but also positions VisionPoint as higher ed’s most trusted enrollment-marketing partner.

Who You Are

Experience & Attributes

Bachelor's or Master's degree in Business, Marketing, Digital Marketing, Journalism, Communications, or relevant field, or equivalent experience.
Minimum 7+ years of experience in account and client relationship management in marketing.
Experience leading projects involving paid digital and traditional advertising, SEO, and analytics ideally enrollment marketing specifically.
Willingness to travel 15-20% of the time to help establish, build, and maintain client relationships.
Excellent oral, written, presentation, listening, and interpersonal skills.
Proven success in the expansion and renewal of owned accounts.
Demonstrated experience galvanizing both internally (for example, rallying teams around client challenges and goals) and externally (for example, consistent communication to clients on the value of the work and successes worth celebrating).
Critical thinker with the ability to deliver high-caliber, strategic solutions.
Impeccable organizational skills, attention to detail, and follow-through.
Ability to work and manage stress in high pressure situations or ambiguity.
Proficient in Google Workspace, as well as Excel/spreadsheets, and comfortable learning new software as needed.
Actively contribute to VisionPoint's culture.

A Quick Note

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture

We believe culture is a core benefit—not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members’ growth, well-being, and fulfillment because we know that great work starts with a great culture. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world.

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

What's your citizenship / employment eligibility?*

Desired salary*

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application