VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.

We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.

Contribute to Something that Matters

At VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!

Do Some Amazing Work

Our portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help. View our portfolio!

Help to Shape a Great Culture

We're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd. Meet our team!

Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us. View our Vision Points!

Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we're not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.

Senior Director of Paid Media

Remote

Full Time

Senior Manager/Supervisor

What is VisionPoint?

VisionPoint is a full-service higher education marketing agency specializing in brand, enrollment marketing, and CRM support. We partner with colleges and universities nationwide to help them achieve their brand, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects we showcase at national conferences annually. While we’re headquartered in Raleigh, NC, VisionPoint operates on a remote policy with full-time VisionPointers in all US time zones. Additionally, employees near our Raleigh, NC headquarters can leverage in-person, hybrid, and/or remote work options at their convenience.

The Position

We are seeking an experienced Director of Media to join our talented team. As the Director of Media, you will play a hands-on, pivotal role in driving our clients’ integrated advertising strategies and optimizing campaign performance. This position will directly oversee our Media Supervisors and Digital Marketing Specialists, ensuring that we are delivering quality media plans, execution, and reporting for our client partners. We are looking for a leader who has significant paid media experience within an agency setting and has worked with both digital and traditional media and stays on top of evolving trends in those spaces. The ideal candidate will have a passion for paid media and a proven track record of delivering exceptional results both personally at the campaign level but also through the leadership of a high-performing team. This role can be in-person, hybrid, or fully remote.

What You’ll Do

Media Operations & Excellence

Optimize VisionPoint’s campaign management approaches and processes, including launching, optimizations, reporting, and reconciliation.
Oversee the planning, execution, and optimization of paid media campaigns across various channels, including search, social, and display.
Monitor campaign performance, analyze data, and make recommendations for optimization. Partner with Analytics team for data set ups and AI enabled insights.
Ensure campaigns are aligned with client objectives and deliver measurable results.
Stay up-to-date on industry trends and best practices to ensure the team is using the latest tools and techniques.
Oversee integrated (digital and traditional) media planning and placement for select clients including,
- conducting research,
- developing effective paid media strategies,
- creating custom, high-performing media plans (digital and traditional),
- ensuring execution of effective plans and tactics, and
- delivering on measurement/reporting to prove ROI.
Provide active campaign management on an occasional/as-needed basis to provide overflow project coverage and maintain up-to-date knowledge of online advertising platforms.
Meet regularly with Media team members to identify and forecast both issues and opportunities across accounts that may require additional support.

Team Management

Lead weekly team meetings to identify, discuss, and solve team issues.
Lead the recruiting, hiring, and training content and delivery for all media team members. This includes onboarding new team members.
Manage the resourcing allocation, individual growth, professional development, and performance of each direct report and ensure that people managers who report to you are effectively managing direct reports (measuring and managing performance, active coaching, fostering employee growth, providing and documenting feedback, etc.).
Actively support direct reports by mentoring, problem-solving, overcoming obstacles, and serving as a final escalation point for particularly complex project and practice area-related issues.
Actively participate in identifying, raising, and solving company-wide opportunities in pursuit of our vision and goals.

Client Relationship Support

Serve as a media subject matter expert point of contact for clients, providing support for significant client reports, escalations, and incidents related to media services.
Build strong relationships with clients and partners to ensure long-term satisfaction.
Act as a subject matter expert for our Business Development and Marketing teams, contributing media subject matter expertise to help propose, pitch, and close new business as well as supporting key client partner renewals.

Experience and Education

The ideal candidate would possess the following skills, interests, and experience:

Minimum Bachelor’s degree in business, marketing, communication, or a related field, or equivalent experience.
Minimum of 8-10 years related experience in digital media.
Deep experience with digital media planning, including programmatic, SEM, and PPC advertising (your experience must be direct and in an agency setting not that you have hired an agency to do this work).
Experience in planning and buying traditional media, including radio, television, direct mail, and print
Must have current Google Ads and Google Analytics certifications.
Outstanding verbal, written, and interpersonal skills as a critical, strategic thinker.
Minimum 4 years experience managing a digital media team.
Demonstrate solid leadership, confidence and teamwork, with expert-level decision-making skills.
Ability to motivate and manage others to achieve measurable goals.
Process-oriented leader with ability to recognize and solve not just individual challenges but systemic issues through systems and process improvement.
Highest standard of quality and efficiency.
Ability to effectively plan, anticipate, and take appropriate action in a proactive manner.
Actively contribute to VisionPoint’s culture.

Don’t quite meet all of our requirements? Apply anyway. Research shows that people from underrepresented identities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excite you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.

What We Are Like Here at VisionPoint

At VisionPoint, we believe that a strong culture is as much a benefit as health insurance, PTO, and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

What's your citizenship / employment eligibility?*

Desired salary*

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application