VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.

We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.

Contribute to Something that Matters

At VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!

Do Some Amazing Work

Our portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help. View our portfolio!

Help to Shape a Great Culture

We're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd. Meet our team!

Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us. View our Vision Points!

Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we're not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.

Marketing Strategist

Remote

Full Time

Experienced

What is VisionPoint?

VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we’re headquartered in Raleigh, NC, VisionPoint operates on a remote policy with full-time VisionPointers across the country. Additionally, local Raleigh employees have the flexibility to choose from in-person, hybrid, and remote work options.

The Position

As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. Unlike agencies focused solely on awareness and lead generation, VisionPoint delivers full-funnel strategies that support institutions from prospect discovery through enrollment, retention, and beyond. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction.

You will serve as the senior thought leader on assigned accounts, leading research and discovery, crafting comprehensive marketing and enrollment plans, guiding cross-functional execution, and delivering compelling strategic presentations. You will collaborate closely with Client Experience, Client Operations, Media, Creative, Analytics, CRM, and Web teams to ensure strategic alignment and effective implementation.

This role also supports agency growth through business development contributions and reports to the Director of Strategy.

What You’ll Do

Research Analysis and Strategy Development

Work cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.
Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.
Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.
Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.
Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.

Full Funnel Enrollment Strategy & Institutional Advisory

Develop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.
Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.
Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.
Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.
Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.
Recommend and guide execution across tactics such as:
- Student Search strategy
- Paid Media & Digital Advertising
- Organic content marketing
- Direct mail
- Lead nurturing workflows
- Digital experience optimization
- Creative campaign development
- Strategic Enrollment Planning
Facilitate stakeholder workshops and executive discussions to build alignment, prioritize initiatives, and drive strategic decision-making.
Align all marketing activity with admissions goals, enrollment targets, institutional KPIs, and long-term sustainability.

Business Development Support

Provide research insights as a subject matter expert to VisionPoint’s business proposals.
Participate in developing and delivering new business pitches and presentations.
On occasion, draft case studies that showcase the impact of VIsionPoint’s work.

Strategy Team Support

Stay abreast of higher education and marketing trends to offer insights on their impact on higher education marketers, enrollment professionals, and prospective students.
Contribute to the Strategy team’s efforts in strategic planning, operations, cross-team initiatives, and continuous improvement of deliverables and processes.

Who You Are

Background and Skills

You have 4+ years of relevant experience in marketing, strategy, and analysis, specifically within or for the higher education sector.
You’re skilled at analyzing large quantities of research and data to identify insights and translate complex ideas into clear, actionable takeaways.
You’re a skilled writer and verbal communicator with the ability to influence and engage others.
You demonstrate excellent organizational and task management skills, including strong attention to detail and follow-through.
You can manage multiple workstreams and projects simultaneously in a dynamic, collaborative environment.
You’re a proactive, thoughtful problem solver who can think critically and navigate ambiguity.
You have a high standard of excellence and are committed to delivering high-quality work.
You authentically value diversity, equity, and inclusion and possess a growth mindset driven by curiosity.

You’re Likely to Stand Out If

You have experience in an agency or consulting environment.
You have experience working in a matrixed or cross-functional environment.

A Quick Note
VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO
and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

What's your citizenship / employment eligibility?*

Desired salary*

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran

A “disabled veteran” is one of the following:
- a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
- a person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran status

I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application