VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.

We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.

Contribute to Something that Matters

At VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!

Do Some Amazing Work

Our portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help. View our portfolio!

Help to Shape a Great Culture

We're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd. Meet our team!

Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us. View our Vision Points!

Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we're not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.

Marketing Technology & Analytics Specialist

Remote

Full Time

Mid Level

VisionPoint Marketing is a rapidly growing agency, consistently ranked among the top employers in North Carolina. We partner with higher education institutions of all sizes—from small community colleges to statewide university systems—helping them achieve their marketing and enrollment goals through data-driven strategies.

We’re seeking a Marketing Technology & Analytics Specialist to join our growing Digital Experience & Analytics team. This is primarily an internal role focused on optimizing marketing technology, tracking, and reporting, with some client interaction related to GA4/GTM audits and insights. The ideal candidate has a strong analytical mindset, enjoys solving technical challenges, and is comfortable working with marketing technology, automation, and performance analytics.

This is a mid-level, fully remote position with flexibility to work from anywhere in the U.S. The role reports to the Director of Digital Experience & CRM and operates primarily in Eastern Time (ET).

What You’ll Do

Marketing Technology & Data Management

Manage and maintain VisionPoint’s instance of TapClicks, ensuring all data connectors and dashboards are properly configured and delivering accurate data.
Develop and refine reporting dashboards in TapClicks based on internal and client needs.
Leverage Zapier to automate workflows, integrate data across platforms, and improve efficiency.
Ensure data accuracy across platforms by troubleshooting discrepancies and implementing solutions.
Assist in managing current marketing technology and automation architecture and implement additions for a seamless flow of data, including integrations with external platforms, data warehouses, and reporting tools.

GA4, GTM, and Tracking QA

Conduct QA for GA4 and Google Tag Manager (GTM) implementations, ensuring accurate event tracking and data collection.
Identify tracking gaps and recommend improvements to enhance data accuracy and reporting capabilities.
Implement tracking enhancements to ensure comprehensive event tracking and accurate conversion reporting.
Develop automated validation processes to monitor health and data integrity tracking.

Marketing Analytics & Performance Measurement

Collaborate with Paid Media, SEO, and Web teams to set up, analyze, and report on digital and traditional marketing campaigns.
Analyze campaign performance and make data-driven recommendations for optimizations.
Conduct data pulls from multiple systems, including marketing automation and CRM platforms (e.g., Salesforce, Slate, Element 451).
Leverage AI tools to automate the extraction of actionable insights from the data, improving campaign strategies and performance forecasting.

Process Improvement & Internal Collaboration

Stay updated on marketing analytics industry trends and contribute to innovation within VisionPoint’s Digital Experience & Analytics team.
Document best practices and analytics workflows, ensuring clear guidance for internal teams.
Support the capabilities, application, and value of TapClicks for both internal users and clients.

Who You Are

We’re looking for someone who brings a mix of technical skills, marketing analytics experience, and problem-solving ability.

Background & Skills

3+ years of experience in marketing analytics or marketing technology.
Hands-on experience managing TapClicks or similar marketing analytics platforms.
Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking implementation, QA, and event setup.
Experience working with Zapier to automate workflows and data integrations.
Ability to troubleshoot tracking issues and implement solutions across marketing platforms.
Strong verbal, written, and interpersonal skills—capable of translating data insights into actionable recommendations.

You’re Likely to Stand Out If

You have familiarity with Salesforce, Slate, or other CRM platforms in a marketing analytics context.
You have experience with campaign attribution models and multi-touch attribution strategies.
You have experience with AWS services, including AWS Lambda, for automation and data management.
You have experience with AI-driven analytics tools for delivering insights from large datasets.
You have an understanding of privacy regulations (GDPR, CCPA) and their impact on marketing analytics.
You have experience in higher education marketing analytics.

A Quick Note

Don’t quite meet all of our requirements? Apply anyways. It’s been proven that minorities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.

Why VisionPoint

At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

What's your citizenship / employment eligibility?*

Desired salary*

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Voluntary Self-Identification of Disability

Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please check one of the boxes below:

YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Name	Date

Human Check*

Submit Application