VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.

We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.

Contribute to Something that Matters

At VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!

Do Some Amazing Work

Our portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help. View our portfolio!

Help to Shape a Great Culture

We're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd. Meet our team!

Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us. View our Vision Points!

Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we're not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.

Motion Designer/Video Editor

Remote

Full Time

Experienced

VisionPoint Marketing is seeking a Motion Designer/Video Editor to help power the next generation of performance-driven creative.

This is not a traditional motion design role focused on one-off pieces. This role is about building and scaling high-performing video and motion creative across digital campaigns, rapidly, iteratively, and strategically.

You will work at the intersection of creative, performance marketing, and emerging technology, partnering closely with strategists, media, copywriters, and designers to produce work that is not only compelling but measurable.

If you’re excited by the idea of producing dozens of variations, testing what works, and continuously improving creative based on real performance data, this role is for you.

What You’ll Do

Create Performance-Driven Motion Creative

Concept, design, and produce motion and video assets for digital campaigns (Meta, YouTube, TikTok, and beyond)
Translate campaign strategy into clear, compelling, and fast-moving visual storytelling
Craft strong hooks, pacing, and messaging optimized for engagement and conversion

Produce at Scale

Build modular creative approaches (hooks, CTAs, visual systems) that enable rapid iteration
Adapt creative across formats (vertical, square, responsive, etc.) efficiently

Iterate Based on Data

Partner with media and strategy teams to analyze performance (CTR, engagement, conversions)
Continuously refine and evolve creative based on what’s working and what’s not
Embrace a test-and-learn mindset over one-off “perfect” executions

Build Systems, Not Just Assets

Create templates, toolkits, and repeatable workflows that increase production speed and consistency
Organize and manage assets for efficient reuse across campaigns
Contribute to a scalable creative infrastructure that supports growing demand

Leverage AI & Emerging Tools

Identify, test, and implement AI tools and automation workflows to accelerate production
Use AI to generate variations, enhance creative, and improve efficiency
Stay current with evolving tools and bring new ideas to the team

Edit With Intent

Review, select, and structure b-roll, testimonials, and existing footage into cohesive narratives
Trim, sequence, and refine content for clarity, pacing, and impact
Apply color correction, audio balancing, and motion graphics overlays as needed
Seamlessly and strategically incorporate sound and music into videos

What Success Looks Like

You consistently deliver high volumes of high-quality creative
Your work contributes to measurable improvements in campaign performance
You proactively identify ways to work faster, smarter, and more efficiently
You help the team move from one-off creative production to scalable creative systems

Core Qualifications

Strong portfolio demonstrating motion design and video editing for digital campaigns
Proven understanding of performance-driven creative (hooks, pacing, platform nuances)
Experience creating multiple variations of creative for testing and optimization
Strong grasp of motion principles, storytelling, and visual communication
Solid foundation in design fundamentals (typography, color, composition, etc.)
Experience editing video content for clarity, engagement, and narrative flow
Ability to collaborate with cross-functional teams (strategy, media, creative)
Experience with tools such as After Effects, Premiere, Illustrator, Photoshop, Figma, Canva, or similar

Preferred Experience

Experience building scalable creative systems or template-based workflows
Familiarity with AI-assisted creative tools (e.g., Runway, Adobe Firefly, Midjourney, etc.)
Experience working with performance marketing teams or agencies
Exposure to bulk creative production tools (e.g., Creatopy, Canva, etc.)

What Sets You Apart

You think beyond individual assets and focus on systems, speed, and scalability
You’re curious about how creative performs and motivated to improve it
You’re comfortable balancing quality with efficiency
You take initiative in exploring new tools and evolving how work gets done

What We’re Like Here At VisionPoint

At VisionPoint, we believe the future of creative is not just about ideas – it’s about how ideas are produced, scaled, and optimized. This role is an opportunity to help shape that future within a collaborative, forward-thinking agency environment.

We also believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction, and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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